How to make a Captain America wimp

Great article on how visual effects are used to further a story.

Leopard tank gunner web episodes

This is one of the first episode of the army series that we shot. It's finally up.

Joshua Heng shares with us what's it like to be a Leopard tank gunner and the training involved.

Paige Chua makes appearance in latest Fisherman's Friend TVC

MediaCorp star Paige Chua makes an appearance in latest TV commercial for Fisherman's Friend Singapore.

Credits

Client: Fisherman's Friend

Agency: 360 Communications

Production and Post: Motion Media Works

Here is the link to the TV commercial production details at Motion Media Works

Here is the scene setup of the studio of this shoot.

Things I didn't Know before today.

Non newtonian fluid have both liquid and solid properties.

Things real viewers don't say about videos

1. If only the subtitles were bigger, I would have bought it.

2. This corporate video makes such an interesting viral. I am so totally sold.

3. I want to spend 20 mins of my life watching your video presentation again.

4. This video is too short. It it were longer, I would buy that pimple cream right now.

5. I love how this video gives me all the information I need in the text and titles.

6. Woah this video speaks to me like I am a retard. I so totally get it.

7. This 20 minute corporate video is so entertaining. I could watch it another 10 times.

Blood Table - Super cool table for halloween or a movie prop

For all the Dexter fans out there. A Supercool table for a dexter season return party that seems to defy gravity with blood drips forming its legs. Or a fantastic movie prop.

Effective Video Campaign: Getting what you measure

How do we find a way to judge an effectiveness of our video production and communication efforts? And are we using an appropriate system of measure?

Imagine for a moment if one were to measure productivity and effectiveness based on the ability to stay within budget and to get the lowest cost per minute ratio of completed video. That will be exactly what one will get and thats what a bidding system is setup to do.

What if effectiveness is measured in terms of viewer responses, number of views, number of referrals, number of repeat views, or even a combination of such factors?

That is exactly what an online analytics can do. Instead of playing a video to a captive audience, one lets viewers vote with their clicks and their time.

Would viewer responses and retention and participation be more of an appropriate measure of effectiveness?