Confessions of a producer

"The thing I hate about what we do is there are so many ways and permutations to do something,

and we end up doing so much work to get the job there is no energy and resources left to execute the project." 

Do you feel that way? Or do you think clients would be wiser spending the money on the project and not on the pitch? We would love to hear your thoughts.

Our Neighbor says you can die but can't get sick in Singapore

We met out neighbor who got back from the hospital from having water in his lungs and shared with us his experience with the health care system.  And how how the dispensery refused to give an old man medication at the counter because he had no money to pay for it. SAD!!

 J: he said his lungs got water+ weak heart
 me: wow
J: doc tells him dun always work late me: wow, we also don't always work late
J: he told me we better not always camping hahaha
 me: hahah yeah lo!!!
J: yah lot, i think we should work decent hours
J: he said doc tells him cannot work more than 10hrs per day. he tells the doc - nowadays who doesnt work more than 10hrs?
 me: hahahahahahaha yeah lo
J: then he said no money no talk now.
 me: hahaha yeah !! what the!! J: the hospital dun care abt u if u no money
 me: yeah!! what the (removed swear word) isn't it?
J: he saw old man go collect medicine from counter. but the pple refused to give him. he went to ask the counter why. counter said old man no money to pay.
 me: really(removed swear word) up
J: then he asked them, so u all let the old man die here lag? yeah. can die, cannot be sick.sigh. no more late nits. hahha gong niah
 me: clients expect us work like that
J: really lah. mebe next time cant do then cant do.no work overnight.everyone gets grouchy. and then we die young
J: might as well be happy and spend a bit less. but have a healthy life.
 me: bargain and all
J: yeah.

How to make a Captain America wimp

Great article on how visual effects are used to further a story.

Leopard tank gunner web episodes

This is one of the first episode of the army series that we shot. It's finally up.

Joshua Heng shares with us what's it like to be a Leopard tank gunner and the training involved.

Paige Chua makes appearance in latest Fisherman's Friend TVC

MediaCorp star Paige Chua makes an appearance in latest TV commercial for Fisherman's Friend Singapore.

Credits

Client: Fisherman's Friend

Agency: 360 Communications

Production and Post: Motion Media Works

Here is the link to the TV commercial production details at Motion Media Works

Here is the scene setup of the studio of this shoot.

Things I didn't Know before today.

Non newtonian fluid have both liquid and solid properties.

Things real viewers don't say about videos

1. If only the subtitles were bigger, I would have bought it.

2. This corporate video makes such an interesting viral. I am so totally sold.

3. I want to spend 20 mins of my life watching your video presentation again.

4. This video is too short. It it were longer, I would buy that pimple cream right now.

5. I love how this video gives me all the information I need in the text and titles.

6. Woah this video speaks to me like I am a retard. I so totally get it.

7. This 20 minute corporate video is so entertaining. I could watch it another 10 times.

Blood Table - Super cool table for halloween or a movie prop

For all the Dexter fans out there. A Supercool table for a dexter season return party that seems to defy gravity with blood drips forming its legs. Or a fantastic movie prop.

Effective Video Campaign: Getting what you measure

How do we find a way to judge an effectiveness of our video production and communication efforts? And are we using an appropriate system of measure?

Imagine for a moment if one were to measure productivity and effectiveness based on the ability to stay within budget and to get the lowest cost per minute ratio of completed video. That will be exactly what one will get and thats what a bidding system is setup to do.

What if effectiveness is measured in terms of viewer responses, number of views, number of referrals, number of repeat views, or even a combination of such factors?

That is exactly what an online analytics can do. Instead of playing a video to a captive audience, one lets viewers vote with their clicks and their time.

Would viewer responses and retention and participation be more of an appropriate measure of effectiveness?

Getting a job doing post production

1. Be proactive. If you run out of stuff to do and you can’t think of anything, ask your editor if there’s anything you can help him/ her with.

2. Don’t walk in the editor’s room without a pad and pen. Also, if you’re starting out and are under a lead, carry a pad and pen with you everywhere.

3. Listmaking. I keep a list of tasks I have to accomplish and check them off as I go.

4. Always shine–take every opportunity to shine. Bottom line: It’s always hard to find good people/ assistants, so if you do well with the little things, people will be more willing to give you more responsibility (which leads to more opportunities). Make yourself indispensable.

5. Be nice. No one will go the distance for you/ help you if they hate you.

Mount Faber Singapore

A video that was created as part of a 6 part clip that goes into the interactive screens in the cable cars linking Mount Faber to Sentosa Singapore.

This was shot over 2 days with the Red One.

There was no audio requirement, so this is audioless at the moment. I am open to audio suggestions. Anyone has any music they strongly believe should be included with this track for Vimeo viewing?

Final Output Digital Imaging - BMW

Printed wall mural
Originally uploaded by motion media works

Finally got to see the actual output at the BMW booth at Raffles City.

For the last two days, was pixel peeping at little parts of this picture while doing the background replacement and repainting the windows and windscreen as well as repainting reflections.

Here is a link to the before and after on a section of the website thats not linked up yet. So this is the only link to it for the moment.

Whats getting cut today?

What's getting edited at Motion Media Works 29012010
Originally uploaded by motion media works

Here is a screen grab of what's getting edited today. Did a conform today with HD renders from the red R3D clips. It was a 52 hour render since we only set one machine to generate the final HD footage at full debayer.

This is as complete as it gets. It's so true that films never get completed. They simply run out of time or run out of money.

Screen grab from a little mini movie we are making

Military dude
Originally uploaded by motion media works

Here is a screen grab from the mini movie style corporate video. It was shot in cinema resolution. So what? Well it means a still frame can be extracted from the video and used for a billboard or bus ad.

So here is a link to the extracted frame in all it's 4kness.

Packing up a studio and tearing down a set