This is a 45 second television commercial that I did recently for zuji.com. It was cell animated so every frame had to be hand drawn. Well there were plenty of repeated frames that were flipped which was a time saver. Everything was done in 2 weeks in Toonboom studio.
Sound Sampling
The sounds were recorded in the Subway. Since I didnt have a dedicated audio recorder on this job. I carried the panasonic HVX202 around the subway which was quite clumsy and got stopped by over zealous security many many many times.
The sounds were recorded in the Subway. Since I didnt have a dedicated audio recorder on this job. I carried the panasonic HVX202 around the subway which was quite clumsy and got stopped by over zealous security many many many times.
Its just like storyboarding
What I do like about cell animation is that its relatively quick to draw and coming from a 3D background where everything had to be modeled and rigged textured, lit and finally rendered. Its surprisingly a smooth workflow to ba able to block out shapes and later go in and refine quite quickly till it looks right.
What I do like about cell animation is that its relatively quick to draw and coming from a 3D background where everything had to be modeled and rigged textured, lit and finally rendered. Its surprisingly a smooth workflow to ba able to block out shapes and later go in and refine quite quickly till it looks right.
Easter Egg
To give the illusion that the train is in motion, I had to create random shapes outside the window moving the the opposite direction. Well the shapes are not all that random. They are text and made up of 3 words.
Other behind the scenes clips
