Motivating Captive Audience to Action In a Retail Environment

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With plasma display screens increasingly making their appearance in retail outlets. Customers waiting in for their turn form a captive audience that retailers can cross sell to without the high costs of media buys or restrictive time limits placed on spots. 

Splicing useful information, trailers of upcoming movies(and who doesn't want to watch the latest trailers while waiting in line) to hold viewers attention with impulse purchase subscriptions, shoppers are shown what subscription services are offered.

Retail outlet customer call to action watch here