Is search engine optimizing going to increase my visitor count?

For those of us designer types who love stuffing our websites full of flash and graphics content, and wondering why are we not getting as much traffic to our site as one of those pages crammed with text with nothing of visual interest, here is an article about search engine optimizing. 

Because your our wonderfully designed sites might come across as being a little empty to the webcrawlers. A bit like showing a painting thats painted with different colors but the same tone to a color blind person. (I was looking for an image like that in google. Thought it might be interesting to do one that would, perhaps appear blank? Although nobody is truly colorblind to all colors)

When was the last time your viewed your website with lynx? Try that sometime because thats how the indexing bots will see your pages. 

Search engine optimizing