Things real viewers don't say about videos

1. If only the subtitles were bigger, I would have bought it.

2. This corporate video makes such an interesting viral. I am so totally sold.

3. I want to spend 20 mins of my life watching your video presentation again.

4. This video is too short. It it were longer, I would buy that pimple cream right now.

5. I love how this video gives me all the information I need in the text and titles.

6. Woah this video speaks to me like I am a retard. I so totally get it.

7. This 20 minute corporate video is so entertaining. I could watch it another 10 times.

Blood Table - Super cool table for halloween or a movie prop

For all the Dexter fans out there. A Supercool table for a dexter season return party that seems to defy gravity with blood drips forming its legs. Or a fantastic movie prop.

Effective Video Campaign: Getting what you measure

How do we find a way to judge an effectiveness of our video production and communication efforts? And are we using an appropriate system of measure?

Imagine for a moment if one were to measure productivity and effectiveness based on the ability to stay within budget and to get the lowest cost per minute ratio of completed video. That will be exactly what one will get and thats what a bidding system is setup to do.

What if effectiveness is measured in terms of viewer responses, number of views, number of referrals, number of repeat views, or even a combination of such factors?

That is exactly what an online analytics can do. Instead of playing a video to a captive audience, one lets viewers vote with their clicks and their time.

Would viewer responses and retention and participation be more of an appropriate measure of effectiveness?

Getting a job doing post production

1. Be proactive. If you run out of stuff to do and you can’t think of anything, ask your editor if there’s anything you can help him/ her with.

2. Don’t walk in the editor’s room without a pad and pen. Also, if you’re starting out and are under a lead, carry a pad and pen with you everywhere.

3. Listmaking. I keep a list of tasks I have to accomplish and check them off as I go.

4. Always shine–take every opportunity to shine. Bottom line: It’s always hard to find good people/ assistants, so if you do well with the little things, people will be more willing to give you more responsibility (which leads to more opportunities). Make yourself indispensable.

5. Be nice. No one will go the distance for you/ help you if they hate you.

Mount Faber Singapore

A video that was created as part of a 6 part clip that goes into the interactive screens in the cable cars linking Mount Faber to Sentosa Singapore.

This was shot over 2 days with the Red One.

There was no audio requirement, so this is audioless at the moment. I am open to audio suggestions. Anyone has any music they strongly believe should be included with this track for Vimeo viewing?

Final Output Digital Imaging - BMW

Printed wall mural
Originally uploaded by motion media works

Finally got to see the actual output at the BMW booth at Raffles City.

For the last two days, was pixel peeping at little parts of this picture while doing the background replacement and repainting the windows and windscreen as well as repainting reflections.

Here is a link to the before and after on a section of the website thats not linked up yet. So this is the only link to it for the moment.

Whats getting cut today?

What's getting edited at Motion Media Works 29012010
Originally uploaded by motion media works

Here is a screen grab of what's getting edited today. Did a conform today with HD renders from the red R3D clips. It was a 52 hour render since we only set one machine to generate the final HD footage at full debayer.

This is as complete as it gets. It's so true that films never get completed. They simply run out of time or run out of money.

Screen grab from a little mini movie we are making

Military dude
Originally uploaded by motion media works

Here is a screen grab from the mini movie style corporate video. It was shot in cinema resolution. So what? Well it means a still frame can be extracted from the video and used for a billboard or bus ad.

So here is a link to the extracted frame in all it's 4kness.

Packing up a studio and tearing down a set

100,000 hours to being exceptional- gooder than good

Been reading Malcom Gladwell's book Outliers. It takes 100,000 hours of practice to be exceptional at something. So today I asked someone at work how much time do they intend to spend getting good. Her response was 8 hours a week on weekends. So we sat down and calculated that she might become exceptional in 230 years. 

How are you spending your 100,000 hours?

3d toons

Ice cream cone 3d character render
Originally uploaded by motion media works

Here is a 3d character we got working on at work.

One sunny day in Singapore

In Singapore from lionel low on Vimeo.

This clip started as a walk one sunny day with a red one digital cinema camera. Now it has grown to become an edit of a collection of clips that I have accumulated. So do check back regularly on the video as I will be adding new clips to the video as it comes in.

http://vimeo.com/2908330

MultiColr

MultiColr
Originally uploaded by dklimke

For all the other times when you just need to search pictures according to color.

Better footage with the Red One

After having used the red one camera for a couple of months here are some of my thoughts on why some of the footage coming out of the camera looks so amazing apart from the ultra high pixel count for moving images. 

1. Modular camera takes time to setup.

It takes some time to assemble and with a 60 second boot up time. I have found that I don't typically point at something hoping that the footage will turn out well. So no random shots. 

2. The file sizes that it generates are huge. 

Currently there is no way to trim camera Native R3D files. Which means if only 10 seconds is required from a five minute take, there is no way to keep only the needed segment without the extra 4 mins and 50 seconds. So be very careful with the record button.

3. The weight of it.

Its about the weight of a regular cine camera so before it comes out of the pelican case, chances are that you would have gone down to the location numerous times with a dslr to check the best time to setup for the shoot. Again, forcing you to plan plan plan.

Post Production

With the release of camera raw, we are now able to edit with proxys and still access the raw data and I am loving it. It means as soon as you plug the drive in, you get to do a rough offline edit without any transcoding and when done you get to take full advantage o the RAW color information.

What do I do with all the data?

Okay which brings me to this question, how do I backup all this data reliability? Good and well if it's just a spot and one doesn't need to come back to the footage once the commercial is running but what if you need access to it later on? 

DVDs have been a bit unreliable for me

CDR - Doesn't store that much

Hard drives - Not a permanent solution

LTO tapes - Anyone got any feedback on this?

Some test shots with the Red One digital cinema camera

Here are some test shots we did after receiving the Red One digital cinema camera. 

Hot Hands from lionel low on Vimeo.

I am really happy with the frame rate on the Red one compared to the HVX200. Although it does high speed at 2k windowed, it still looks decent.